Web Analytics and Outfox
At Outfox, we believe that successful digital measurement should lead to actionable recommendations and concrete improvements for your website—not just fancy tables and graphs. We like to achieve a change in how businesses make decisions, moving from gut feelings to hard facts. The changes you make to your website should be guided by visitor behavior.
Some of the things we can help you with include:
- Analyzing your current situation
- Performing a conversion assessment, and identifying reasons why visitors don’t take certain actions (such as buying your product)
- Developing key performance indicators (KPIs)
- Holding inspirational workshops
- Customized training
A wonderful thing about the web is that it is constantly changing and evolving. Your digital channels should be no exception. You must always be looking for areas in need of further improvement; perhaps a page isn’t performing well in terms of leading to orders or other valuable actions.
Tests (A/B or multivariate) can be run to try out alternative solutions in your quest for increased revenue, decreased costs, and higher customer satisfaction. Many small improvements can lead to substantial gains.
We are a Google Analytics Certified Partner and can help you:
- Implement Google Analytics based on your particular needs and key performance indicators (KPIs)
- Configure Google Analytics to meet your needs
- Validate your Google Analytics implementation
- Set up reporting using the Google Analytics API
- Train you and your colleagues based on your needs
- Conduct analyses based on your organization’s needs
We are a Google Website Optimizer Certified Partner and can help you:
- Implement Google Website Optimizer
- Introduce the process of continuous improvement using Google Analytics and Google Website Optimizer to your organization
- Manage this process (analysis, hypothesis creation, tests, and recommendations)
- Organize inspirational workshops and training sessions
We base our conversion optimization work on four different types of buyers, illustrated by birds. Take our test and find out which bird you are.
The Four Birds
People can be divided into four different types of birds, each representing a different temperament and different preferences when making purchases.
We’ve used an owl, a peacock, a penguin, and a swallow to illustrate the differences in how people consume products and services, and what’s necessary to persuade each bird.